Case study / 04
MEP Cummins
The right part, found fast.
Parts, service and marine generators for a Cummins dealer in Malta, built around the parts request
- Sector
- Engines, parts & power
- Scope
- Web Design / SEO
- Project
- MEP Cummins
A closer look
The details make
the difference.
Start with the engine.
A full-colour Cummins engine fills the opening. A short line says what the workshop does, and two buttons put a parts request or a phone call one tap away.
Explain the range at a glance.
Marine generators from 4 to 99 kW are drawn to scale beside a 1.75 m figure, so a boat owner can see which size they need before they ask. Cummins’ own dimensions sit behind the drawing.
Behind the work
The thinking
behind the build.
The situation
MEP supplies Cummins engines, genuine parts and workshop service from Hal Far. Its old site was a seven-page template with counters reading zero, placeholder text from another industry and sections shown twice. Buyers across marine, power generation, construction and transport needed a clear way to ask for the right part.
What I did
I rebuilt the site around the request people actually make: a part, quoted against an engine serial number. The parts form takes an optional photo of the engine plate and strips its metadata before it is sent. Around it sit pages for parts, service, engines and four sectors, a section on Onan marine generators with a size range drawn to scale, and an opening that cuts the MEP mark out of a sheet of paper to reveal an engine.
The result
The site is live at mep-cummins.com. The old Joomla addresses redirect to their new pages, Lighthouse accessibility scores 100 on the pages I tested, and any fact MEP has not confirmed stays hidden until it does.
Under the hoodBuilt with care.
Measured on the live homepage on 05-10-2026. These are technical measurements, not business outcomes.
- Page title
- “Cummins dealer in Malta: engines, parts and service | MEP Cummins”65 characters
- Main heading
- “MEP Cummins Malta. Cummins engines, parts and service”One H1 on the page
- Structured data
- LocalBusiness, WebSite
- Images described
- 9 of 9with alt text
- Largest paint
- 1.32 sworst of three throttled mobile loads
- Page weight
- 354 kBtransferred on a mobile load
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