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Case study / 05 / Own brand

BookMi

Visit bookmi.eu ↗

Less form. More conversation.

AI booking assistant for Malta's salons and clinics

Sector
Conversational booking
Scope
Web Design / Branding / SEO
Project
An Augmen brand
bookmi.eu
BookMi: conversational interface · product demonstration, shown on the actual website.
Website preview / Oct 2026

A closer look

The details make
the difference.

01 / First impressions

Show the conversation.

The opening pairs a direct proposition with a chat preview. Mint tones and a warm orange action colour give the product an approachable, service-focused character.

BookMi homepage opening: conversational interface · product demonstration.
Conversational interface · product demonstration
02 / Into the detail

Make the capabilities easy to scan.

Below the introduction, compact feature cards explain the booking assistant in smaller pieces, including natural-language booking and Google Calendar integration.

BookMi homepage detail: feature cards · a clear product story.
Feature cards · a clear product story
Under the hoodBuilt with care.

Measured on the live homepage on 01-10-2026. These are technical measurements, not business outcomes.

Page title
“BookMi - AI Booking Assistant for Salons & Service Businesses”61 characters
Main heading
“Your clients book by talking, not filling out forms”One H1 on the page
Structured data
SoftwareApplication, FAQPage
Largest paint
0.88 sworst of three throttled mobile loads
Page weight
207 kBtransferred on a mobile load

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